Z.O.D.D.I.A.K. continues to develop culture as a space for dialogue and social unity, supporting initiatives that make a real impact on people’s lives. In 2025, we joined the charitable branch of Vilnius Fashion Week — an international event where fashion becomes not only an aesthetic expression but also a tool for social change.
This year, the key social partner of the event was ELLE Lithuania, which, together with the charitable platform Blossom of Hope, launched an initiative supporting women undergoing breast cancer treatment. Z.O.D.D.I.A.K. joined this movement, strengthening its significance and expanding the possibilities of assistance.
By supporting meaningful cultural events, we once again emphasize: philanthropy is a tool for sustainable change — one that unites resources, expertise, and the shared responsibility of society.
As part of Vilnius Fashion Week, the charity evening Hope in Haute took place — an event created in partnership with ELLE Lithuania and international organizations, aimed at supporting women who are fighting breast cancer. The purpose of the event was to draw attention to the importance of early diagnosis, access to quality treatment, and psychological support, as well as to gather resources for targeted assistance programs.
The event brought together designers, diplomatic representatives, media, charitable organizations, and the cultural community. Here, fashion became a language of solidarity — a way to speak about important issues beautifully, boldly, and sincerely.
Supporting this initiative became a natural continuation of the Z.O.D.D.I.A.K. mission. Fashion became a platform where society speaks about health, support, and equality. The initiative showed how culture can unite people around an important cause — supporting women who are facing oncological challenges. This collaboration became an example of how goodness, reinforced by action, builds trust, brings people together, and shapes a future where culture and philanthropy work hand in hand for the sake of life.
